Strategic Partnership: Pulse Signal Agency & ICBC Berlin 2026
A compelling trade partnership proposal designed to create mutual value, establish industry leadership, and secure valuable referral relationships at Europe's premier cannabis business event.
Who We Are: Partners in Cannabis Industry Excellence
Pulse Signal Agency
A data-driven marketing and media agency specializing in cannabis industry growth strategies, audience targeting, and omnichannel campaigns that deliver measurable results for businesses navigating the complex cannabis landscape.
International Cannabis Business Conference
The world's premier B2B cannabis event series connecting industry leaders, investors, and innovators across global markets. Led by founder Alex Rogers, ICBC has established itself as the most respected networking platform for serious cannabis enterprises.
This proposal outlines a strategic trade partnership that leverages our complementary strengths to create exceptional value for both organizations at the Berlin 2026 event and beyond.
Executive Summary
We propose a mutually beneficial trade partnership for the ICBC Berlin 2026 event, leveraging Pulse Signal Agency's marketing, media, and data-driven expertise to amplify ICBC's reach while gaining access to premier visibility, speaking opportunities, and industry positioning.
This collaboration creates immediate event value while establishing a foundation for long-term partnership with ICBC Founder Alex Rogers, fostering valuable industry referrals and supporting The Talman Group program objectives.

Strategic Value: This partnership positions both organizations at the forefront of cannabis business innovation while creating natural pathways for ongoing collaboration beyond the Berlin event.
Partnership Goals
1
Mutual Brand Elevation
Position ICBC and Pulse Signal Agency as leaders in cannabis business innovation, data insights, and global market strategy through coordinated visibility and thought leadership.
2
Pipeline Growth
Establish and nurture a direct referral relationship with ICBC leadership, particularly founder Alex Rogers, creating a sustainable business development channel.
3
Thought Leadership
We are requesting to host and manage a dedicated panel session. This will be an exclusive panel under our leadership, not a shared or add-on session. Our team will oversee all aspects of the panel, including developing the theme, securing and coordinating panelists, moderating the discussion, and handling logistics. By managing the panel end-to-end, we ensure it is aligned with the event’s goals while also delivering a high-quality, well-curated conversation for attendees.
4
Global Network Expansion
Leverage Berlin's international attendance to generate targeted leads and build valuable relationships across European and global cannabis markets.
Additionally, this partnership will actively support The Talman Group program by incorporating aligned messaging and facilitating strategic network connections that advance their mission and expansion goals.
ICBC's Offer: Premium Visibility Package
€19,022 Value ($20K US)
Premium Exhibition Presence
Platinum 3x3 Corner Booth in prime location with maximum foot traffic and visibility
VIP Access & Networking
Four (4) VIP Tickets providing access to exclusive networking events and high-value connections
Brand Amplification
Full-page ad in program and preferred logo placement across website and conference materials
Thought Leadership Platform
Owning a Data Panel on the mainstage, positioning us as an industry authority, managing and cohosting session.
Content Distribution
Featured article in ICBC newsletter and social media, including quote from Rose and link to Pulse Signal website
The platinum corner booth provides maximum visibility and engagement opportunities with qualified decision-makers.
Pulse Signal Agency's Contribution
In exchange for ICBC's premium visibility package, Pulse Signal Agency will provide marketing, advertising, and industry amplification services of equivalent value (~$20,000 USD).
Omnichannel Media Campaign
  • Pre-event digital ads targeting cannabis business decision-makers in EU & US markets
  • Device ID audience targeting, LinkedIn outreach, and retargeting ads
Professional Content Creation
  • Event recap video + photography for ICBC's post-event marketing
  • Social media content series for pre-event and live event coverage
Thought Leadership Integration
  • ICBC branding and messaging in Pulse Signal's industry newsletters
  • Strategic media placements highlighting the partnership
Strategic PR & Press Outreach
  • Partnership announcement press release and media distribution
  • Targeted outreach to cannabis trade publications for coverage
Additionally, we commit to featuring ICBC in client recommendations for international events and creating event content that aligns with The Talman Group's brand objectives, enhancing their program visibility.
Mutual Benefits: Creating Lasting Value
For ICBC
  • Expanded reach to targeted US and international cannabis industry leaders
  • Increased attendee engagement through professional content and promotion
  • Media amplification that extends impact beyond event week
  • Enhanced digital footprint with quality content and strategic distribution
For Pulse Signal Agency
  • Brand visibility at Europe's premier cannabis business event
  • Speaking authority on the mainstage establishing industry expertise
  • Strengthened relationship with ICBC leadership for future referrals
  • Direct access to qualified European and global cannabis business leads

The Talman Group Advantage: This partnership creates added brand exposure through curated content, valuable networking opportunities, and media alignment with ICBC's influential audience – directly supporting program goals.
Measuring Our Success
1
Quality Leads
Target for combined booth visits and digital lead generation through partnership activities
2
Digital Impressions
Minimum reach across combined social media, email, and digital ad placements
3
Direct Referrals
Expected introductions/recommendations from ICBC leadership within 12 months
4
Media Mentions
Combined press hits featuring both organizations through PR efforts
We'll track these metrics through a shared dashboard, providing regular updates and optimizing our approach as we move toward the Berlin event.
Implementation Timeline
1
September 2025
Finalize agreement on trade value and deliverables
Complete partnership contract and establish communication channels
2
October 2025
Joint planning meeting to align campaign messaging and Talman integration
Begin content strategy development and audience targeting research
3
December 2025
Begin pre-event promotional campaign (6 months prior to Berlin event)
Launch initial social media content and announcement press release
4
February 2026
Ramp up digital advertising and audience targeting
Finalize booth design and event materials
5
June 2026
Execute Berlin event strategy and content capture
Begin post-event reporting and referral program activation
Ready to Elevate Our Cannabis Industry Impact?
This strategic partnership creates exceptional value for both organizations while establishing a foundation for ongoing collaboration that extends well beyond the Berlin 2026 event.
This partnership represents a perfect alignment of capabilities and vision – combining ICBC's unmatched industry platform with Pulse Signal's marketing expertise to create meaningful business opportunities for everyone involved.